What is Facebook Ads?

Facebook Ads is a platform provided by Facebook (now Meta) that allows businesses and individuals to create and display advertisements to users on Facebook and its associated networks, including Instagram, Messenger, and the Audience Network. Advertisers can target their ads based on various criteria such as demographics, interests, behaviors, and location, enabling highly personalized and effective marketing campaigns. The platform offers various ad formats, including image, video, carousel, and slideshow ads, along with tools for measuring ad performance and optimizing campaigns.